Shape the
Conversation
Shaper Collective is an AI-native PR firm in Washington, DC. We help causes, brands, and candidates win in the attention economy.
Algorithms Are the New Gatekeepers.
They decide what rises and who gets heard.
Influence flows to the side that earns attention first.
Breaking through takes a new kind of partner.
An Agency of Agents, Built for the Speed of Attention.
CREATIVE STRATEGY
Find the angle.
SENSE
Read the room.
AI CANVASSING
Build public pressure.
MEDIA
Earn legitimacy.
ANSWER VISIBILITY
Show up where people ask.
CRISIS RESPONSE
Move quickly.
Shaper Collective is your agency partner for the algorithmic age.
We deliver your unfair advantage with expert humans moving at agent speed.
Ben Newman founded Shaper Collective after running national public affairs campaigns on K Street, and building the AI systems that now run beside him.
He writes The Influence Model, read each week by the people who do this for a living.
Read The Influence ModelShape the Conversation With Us.
